Emerald of Katong: Complete Buyer’s Guide to D15’s Best-Selling New Launch

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Reading Time: 5 minutes

Overview: D15’s Best-Selling New Launch on Record

When Emerald of Katong launched its sales, Singapore’s property market took notice. In a single day, 99% of all 846 units were snapped up by eager buyers — a record-setting sales velocity for District 15 (D15) that has not been matched before or since. For those who missed out on launch day, secondary market units are now trading at a premium. But there is still opportunity — and still a compelling case to be made for why Emerald of Katong represents one of the finest residential acquisitions in the eastern part of Singapore.

Developed by Sim Lian Group and situated on Jalan Tembusu in the storied Katong neighbourhood, Emerald of Katong blends the warmth and character of Singapore’s Peranakan heritage enclave with the precision and quality of a modern luxury condominium. It is a rare combination that resonates strongly with both locals and expatriates.

If you are a buyer or investor evaluating D15 new launches, this guide covers everything you need to know: location, pricing, unit mix, developer credentials, and the long-term investment thesis for Emerald of Katong.

Location & Connectivity

Few Singapore postcodes carry the cultural cachet of District 15. Straddling Marine Parade and the Katong enclave, D15 is characterised by its rich Peranakan heritage, vibrant food scene, and proximity to East Coast Park — Singapore’s most beloved recreational waterfront.

MRT Access

Emerald of Katong sits just 4 minutes on foot from Tanjong Katong MRT on the Thomson-East Coast Line (TEL). This places residents within a single direct train ride of Marina Bay Sands, Shenton Way, Gardens by the Bay, Orchard Road, and the upcoming Greater Southern Waterfront. The TEL has transformed D15 from a neighbourhood known for weekend dining into a genuinely convenient base for CBD professionals.

Road Connectivity

By car, the East Coast Parkway (ECP) provides quick access to the CBD in approximately 15–20 minutes and to Changi Airport in under 20 minutes. The Kallang-Paya Lebar Expressway (KPE) and Pan-Island Expressway (PIE) are also conveniently accessible for drivers heading north or west.

Lifestyle & Schools

Katong is home to some of Singapore’s finest independent restaurants, heritage bakeries, and boutique cafes. Iconic destinations such as East Coast Lagoon Food Village, Katong Shopping Centre, Parkway Parade, and i12 Katong are all within easy reach. For families, the area boasts proximity to Tao Nan School, CHIJ (Katong) Primary, Victoria Junior College, and several international schools catering to the large expat community.

Unit Mix & Pricing

Emerald of Katong’s 846 units are thoughtfully distributed across a range of configurations to suit different household profiles. Pricing reflects D15’s premium positioning — starting from SGD 2,400 psf — but also reflects the exceptional value of TEL connectivity in a historically expensive and supply-constrained district.

Given the 99% sold-out launch day performance, available units via resale or developer balance may be limited. Contact us directly for the latest availability and pricing.

Developer Track Record: Sim Lian Group

Sim Lian Group has been delivering quality homes in Singapore for over 45 years. Founded in 1976, the group has developed more than 10,000 homes across Singapore, earning a reputation for reliable delivery, well-designed spaces, and strong after-sales support.

Their portfolio includes notable projects such as Treasure at Tampines (2,203 units — Singapore’s largest private condo), Hillion Residences in Bukit Panjang, and The Lincoln Residences in Novena. Emerald of Katong represents their flagship entry into the premium D15 market — and they have delivered a product that the market has resoundingly endorsed.

Why Buy Emerald of Katong?

• Record-breaking launch demand — 99% sold on Day 1 is not a marketing claim. It is a data point that reflects genuine, overwhelming market consensus on the project’s value.
• 4-minute walk to TEL — Direct MRT access to the CBD and beyond. For expat tenants and young professionals, walking distance to an MRT is non-negotiable.
• Katong lifestyle premium — D15 real estate commands a lifestyle premium that is hard to replicate. The Peranakan shophouses, hawker culture, and proximity to the sea make Katong a brand in itself.
• Supply-constrained district — D15 does not have large tracts of undeveloped land. New launches are infrequent, which means Emerald of Katong will remain one of the most modern and desirable options in the district for years to come.
• Strong expat rental market — The east coast corridor is home to a significant expat community, particularly from Europe, Australia, and Japan, many of whom work in the CBD or at Changi Business Park.

Investment Potential

District 15 has one of the most consistent capital appreciation histories in Singapore’s private residential market. Land scarcity, heritage conservation, strong expat demand, and proximity to both the CBD and East Coast Park have underpinned D15 prices through multiple property cycles.

For rental investors, D15 typically commands premium monthly rents from expatriate tenants. A 2-bedroom unit in a well-maintained east coast condo commonly achieves SGD 4,000–6,000 per month depending on size and finishes. The TEL is a structural upgrade to D15’s connectivity profile — as the line matures, properties with direct TEL access like Emerald of Katong stand to benefit from continued upward rerating of their rental and capital values.

Note: Property investment involves risk. Past performance does not guarantee future results. Always consult a licensed property agent and financial adviser before committing to any purchase.

Frequently Asked Questions

Where is Emerald of Katong located?

Emerald of Katong is located on Jalan Tembusu in the Katong enclave, District 15 (D15) of Singapore.

Who is the developer of Emerald of Katong?

Emerald of Katong is developed by Sim Lian Group, a Singapore developer with over 45 years of experience.

How many units does Emerald of Katong have?

Emerald of Katong comprises 846 residential units.

What is the price range for Emerald of Katong?

Prices start from ~SGD 2,400 psf. In absolute terms: 1-bedroom from ~SGD 1.18M; 2-bedroom from ~SGD 1.6M; 3-bedroom from ~SGD 2.3M; 4-bedroom from ~SGD 3.1M.

How far is Emerald of Katong from an MRT station?

Tanjong Katong MRT (TEL) is a 4-minute walk from Emerald of Katong.

What made Emerald of Katong’s launch so remarkable?

Emerald of Katong sold 99% of its 846 units on launch day — a record for D15 — reflecting extraordinary buyer confidence in the project.

Is Emerald of Katong a good investment?

D15 has historically been one of Singapore’s most resilient property markets. Strong expat rental demand, proximity to East Coast Park, TEL connectivity, and land scarcity all support both rental yield and long-term capital appreciation.

Conclusion: Katong’s Crown Jewel Is Still Worth It

Emerald of Katong is more than just a new launch condominium. It is a statement about what Singapore’s east coast has become — and where it is headed. The record 99% day-one sold-out performance is not just a headline; it is a market verdict on location, developer, pricing, and lifestyle proposition.

For buyers and investors who missed the initial launch wave, the story is not over. With TEL connectivity maturing, Katong’s lifestyle premium only growing, and D15 supply remaining constrained, Emerald of Katong will retain its status as one of the district’s most coveted addresses for years to come. Speak with Alvin today for the latest available units, pricing, and an honest assessment of whether Emerald of Katong is the right fit for your property goals.

Alvin Tan | ERA Realty Network | CEA Reg. No. R072324C | CEA Licence No. L3002382K