The Sen Developer Track Record & Build Quality Review

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The Sen Developer Track Record & Build Quality Review

The Sen · By Alvin Tan, ERA · CEA R072324C

The Sen — Key Facts at a Glance
ProjectThe Sen
Typeresidential
Statusupcoming
District15
DeveloperRoxy-Pacific Holdings
TenureFreehold
Total Unitsindicative – confirm with developer
Nearest MRTKatong Park (TE24)
Est. TOPindicative – confirm with developer
Indicative PricePrices are indicative and subject to change. Confirm the latest with the developer.

Understanding The Sen: A Look at Roxy-Pacific Holdings’ Track Record

The Sen, an upcoming freehold residential development in District 15, is being developed by Roxy-Pacific Holdings, a well-established name in Singapore’s property landscape. Their extensive portfolio of past projects and reputation for delivering quality homes offer valuable insights into what prospective buyers can expect from this new launch.

Who is Roxy-Pacific Holdings?

Roxy-Pacific Holdings is a property and hospitality group with a diversified portfolio spanning across Asia-Pacific. They have a long-standing history in Singapore, known for developing residential and commercial properties. Their approach often focuses on boutique developments in prime locations, catering to discerning buyers.

What are some of Roxy-Pacific’s past projects?

Roxy-Pacific Holdings has a strong track record of developing numerous residential projects across Singapore. While I cannot list all of them here, some notable examples include developments in various districts, showcasing their versatility in different market segments. These projects often share a common thread of thoughtful design and attention to detail, which is a hallmark of their brand.

What is Roxy-Pacific’s reputation in the market?

From my experience as an agent, Roxy-Pacific Holdings generally holds a good reputation for delivering on their promises. They are known for their efficiency in project completion and for offering properties that appeal to both owner-occupiers and investors. Their focus on freehold developments, like The Sen, is particularly attractive to many Singaporean buyers who value long-term asset appreciation and legacy building.

How does Roxy-Pacific ensure build quality?

Build quality is a critical aspect for any property developer, and Roxy-Pacific Holdings is no exception. They typically engage reputable contractors and consultants to ensure that their projects meet high standards of construction and finishing. Buyers often appreciate the practical layouts and quality fittings found in their developments. While specific details for The Sen will be confirmed at the showflat, their past projects suggest a commitment to durable and aesthetically pleasing homes.

What can buyers expect from The Sen based on Roxy-Pacific’s style?

Considering Roxy-Pacific’s past developments, The Sen is expected to be a boutique residential project, likely offering a more exclusive living experience. Their developments often feature efficient layouts that maximise space, a crucial factor in Singapore’s urban environment. The design aesthetic typically leans towards modern and functional, appealing to contemporary lifestyles.

Here’s a quick overview of key aspects related to The Sen and its developer:

  • Developer: Roxy-Pacific Holdings
  • Project Type: Residential
  • Tenure: Freehold
  • District: 15 (East Coast)
  • Proximity: Walking distance to Katong Park MRT (TE24), close to East Coast Park
  • Development Style: Expected to be a boutique development

What are the key selling points of The Sen’s location?

The Sen’s location in District 15 is a significant draw. Being in the East Coast area, it offers a blend of vibrant lifestyle amenities and serene coastal living. The proximity to East Coast Park provides residents with easy access to recreational activities and green spaces. Furthermore, the convenience of being within walking distance to Katong Park MRT station (Thomson-East Coast Line) significantly enhances connectivity to various parts of Singapore, making it an attractive option for commuters and families alike.

The indicative number of units and the indicative TOP date for The Sen will be confirmed at the showflat, providing a clearer picture of the development’s scale and timeline. Prices are indicative and subject to change; confirm the latest with the developer.

Related guides: The Sen Floor Plan Unit Guide · The Sen Price List Psf · The Sen Site Plan Facilities

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Frequently Asked Questions

Is The Sen a good buy?

It depends on your budget, timeline and whether you are buying for own-stay or investment — WhatsApp Alvin Tan (ERA, CEA R072324C) for a personalised, no-obligation assessment and a free valuation.

What is the indicative price of The Sen?

Prices are indicative and subject to change. Confirm the latest with the developer.

How do I get The Sen floor plans and the latest details?

WhatsApp Alvin Tan (ERA) directly for The Sen floor plans, the indicative price list, unit availability and a free property valuation.

About the Author

Alvin Tan is a licensed real estate salesperson with ERA Realty Network (CEA Registration No. R072324C; Estate Agent Licence L3002382K), specialising in Singapore new launch condominiums and investment property. Alvin personally guides buyers through floor-plan selection, pricing analysis, financial structuring and showflat viewings across ongoing, still-selling and upcoming launches.

📱 WhatsApp Alvin directly: +65 8488 8648  ·  Last updated: 2026-06-19

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Alvin Tan
Property Agent
CEA R072324C
ERA Realty Network L3002382K
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